How to Attract High-Paying Clients: Is This Your Goal?

Everything we do influences everything else. How are you influencing the world?

I receive emails, Facebook notices, LinkedIn information on numerous courses and programs to attract high-paying clients. I have even taken one course. That course was highly valuable. The only problem is that I don’t want to attract only high-paying clients. There is nothing wrong with getting high-paying clients, in fact, if coaching is your full-time job, it is probably a good idea. However, I am retired, I don’t want to work full-time. I also want to make coaching services available to people who cannot afford the thousands of dollars often associated with receiving coaching.

Why would I want to do this when I can potentially make much more money? Several reasons: 1) I want my services to be available to everyone, 2) I value myself but I don’t believe that has to be attached to dollars, 3) Everyone deserves to be their very best and that usually means they need some sort of guidance, 3) I don’t want to have to work that hard, I am retired and full-time work is not for me, and 4) I don’t like making cold calls. I’m a retired RN, both my master’s and doctoral degrees are in leadership (Master of Health in Leadership Studies, and Doctor of Management in Organizational Leadership), can you guess where my interests lie? I like to help people.

How do you define wealth and success? I don’t equate success and wealth with money. I am highly successful and wealthy. My success is because I have a beautiful family, a home, I’m retired from a job I loved (nursing), I have returned to school many times and have enjoyed it. My wealth is similar, it is my beautiful family, my dog, my home, jobs I have enjoyed or loved, I am alive, and in remission from cancer, I feel good about myself – most of the time. There is more I could add to these lists, but these are the first ones to come to mind.

I have been fortunate to have had support for all that I do. I haven’t always had that, but I have for most of my life. I have not become successful and wealthy (not monetarily) on my own. I have had a wonderful education, mentors, coaches, family, and friends who have helped me along the way. I am also an avid reader and have read oodles of self-help books over the years. At 71-years I am still learning, and I love sharing what I learn.

Some of the greatest support I am receiving right now is from HeartMath®. I am putting together an online course and HeartMath® people and information has been invaluable. I am a Certified HeartMath® Trainer so I am fortunate to have access to incredible people and information. I also belong to numerous groups which provide me with information and support. My husband is a constant support in all that I do. Numerous friends also help me, especially now as I run programs by them for feedback. I believe everyone deserves access to support, coaching, mentoring, and information, and these things should not be only for the financially wealthy. I also believe that those who work shifts, have more than one job, are unemployed or underemployed, or who have chosen to not work at a paying job also deserve access to these same things.

Am I underselling myself? You can decide that for yourself. If a financially growing company wants to hire me, I will expect to be paid accordingly. If individuals are financially wealthy, they also will be expected to pay accordingly. One thing to remember, my wealth does not rely on dollars. Seeing others become satisfied with their life, learning, being in control of their emotions, improving their health (mental, physical, emotional, and spiritual), and living the life of their dreams is incredibly rewarding. If I can be successful, wealthy, and happy without the huge income I can offer my services to everyone, regardless of what they can pay.

I haven’t found an ideal way to advertise my wide variety of pricing, but I believe this is my start. I have some ideas for advertising and will be getting started with putting those on my website soon, some wordsmithing is in order.

How do you define your success and wealth?

If I can be of service get in contact drelaine@drelaineleadership.coach, www.leadnurses.

I am at your service.

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